Consent-Based Marketing

Data compliance rules are the foundation for how companies must govern, secure, and manage personal and sensitive data, which is...

The California Consumer Privacy Act (CCPA) has transformed privacy rights in the US, providing individuals with greater control over their...

The California Consumer Privacy Act establishes the regulatory framework for businesses that buy, sell, or manage leads and phone calls...

If you’re a business that handles California consumer data – say, you buy, sell, or manage leads or phone calls...

With consumers becoming increasingly aware of how their data is used, they are quick to walk away from companies that...

For any company generating or distributing calls or leads, complying with the Telephone Consumer Protection Act is non-negotiable. With rapidly...

Manual data processing imposes unnecessary risks on businesses handling leads and phone calls at scale, especially in Europe. The General...

The dust has just settled: the FCC’s TCPA update was vacated by the Eleventh Circuit, and now you can see...

Not all leads are created equal, but one type is particularly risky: leads without consent, even if they are presumably...