How Consent Verification Impacts ROI & Conversion in Lead Generation
The dust has just settled: the FCC’s TCPA update was vacated by the Eleventh Circuit, and now you can see the future of the lead generation industry a bit clearer. Whether you buy or sell leads, one-to-one consent won’t be required for some time, but collecting, storing, and verifying customer consent remains crucial to staying in the game.
Speaking of consent verification, solid consent verification software can greatly impact lead acquisition. The more leads you buy, the more important it is to have an automated system to ensure all purchased leads have opted in for marketing communications for your company (read: ATDs calls and texts alongside other marketing channels).
Without any further ado, let’s shed light on consent verification and how the right consent verification solution can grow your ROI on lead generation campaigns.
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What Is Consent Verification, & Why Do You Need It?
Consent verification is proving that a specific consumer has agreed to be contacted by a particular company and marketing method. Businesses usually auto-check the customer’s consent before contacting them, using consent verification software.
Consent verification is a practical necessity, especially regarding compliance with TCPA, CCPA, and other federal and state regulations. In some states, collecting and storing consent records is mandatory.
Here’s why you need consent verification:
- Legal compliance
- Protection against claims from customers
- Reputational boost
- Preventing lead fraud
- Growing ROI on lead acquisition campaigns
When Do You Need Consent Verification?
| Purchasing Leads | When you buy leads, you also need proof of consent to know that the lead has agreed to receive your company’s marketing messages (emails, texts, calls).Example: ValidRecord’s iClaim pulls up the consent details – the consent timestamp and to what marketing communications the consent was given – and you can safely contact the consumer. |
| Auditing the Purchased Leads | You can verify consent retroactively. Doing it post-purchase is still better than reaching out to consumers without knowing whether the consent was given in the first place. |
| Activating New Marketing Channels | If you contact the lead via a new marketing channel, you might want to verify whether they’ve consented to receive marketing communications through this channel. This way, you can ensure you contact your leads via authorized marketing channels only. |
| Refuting Claims | Consumers can initiate lawsuits if they believe you’ve contacted them via an unsolicited marketing channel. By providing proof of consent, you can refute such claims. |
Consent Verification with iClaim
It takes no more than 10 minutes to put a script on a webpage, and then you’ll get a chance to see basic consent records for free in the iClaim dashboard and also claim advanced consent details (for example, a full consent recording) if needed.
Adding a script to a website is 100% safe and riskless, so you can ask your affiliates to do it or do it yourself if you’re an affiliate. In exchange, you get ironclad protection against lawsuits and a chance to know important details about your leads, like their age.
So here’s how iClaim works:
- An affiliate puts a script on their lead generation form
- Whenever the lead fills out the form, the process is recorded
- As a ValidRecord user, you can view the basic consent record details or claim the consent record with all the details.
As simple as that. With the latest Batch Request feature, you can do it even quicker.
Features with iClaim
| Record | Generates records that serve as digital proof of consent, with records being available to be claimed within 90 days after a form submission event and 72 hours if no form submission took place | Free |
| Claim | Claims and stores records for future access, with records stored for up to 5 years | $0.05 |
| Confirm | Checks and confirms that the lead complies with TCPA and other applicable regulations | $0.04 |
| Lead Snapshot | Provides data on the purchased lead: source, domain, browser, device, etc. | $0.04 |
| Lead Contact Check | Checks the lead’s phone number and email against the recorded info | Free |
| Record Verification | Verifies whether the iClaim record ID is valid | Free |
As a lead generator, having consent records gives you a chance to offer qualified leads to your partners along with information on the origin of these leads, on which website they were generated, their age, and consent information itself. As an advertiser, it’s all about being safe and confident in the leads you’re buying.
Here’s why lead verification is extremely important:
| Imagine you’re an advertiser buying a few hundred mortgage leads a day. And now imagine the difference between knowing and now knowing the age of your leads. With iClaim, you can check when the consent was received, only buying the leads that have just filled out a form and therefore are more likely to retain a high purchase intent.On top of that, with iClaim’s feature called Lead Snapshot, you can set the system to automatically reject the leads that are older than, say, 1 day. And, of course, you can build any custom flow that resonates with your marketing goals. |
With the market being inundated with tools addressing specific consent avenues, many companies struggle to keep it all together.
This is why comprehensive consent verification software like iClaim might be your best choice to streamline consent management across consent collection, verification, transfer, and record-keeping – all under one roof within the pay-as-you-go pricing model.
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Frequently Asked Questions
What is consent verification?
Consent verification is checking whether the purchased lead has provided documented consent for future contact – that is, whether the lead has opted in to receive ATDS calls, text, and other marketing communications from the company that is buying this lead.
Is consent verification mandatory in the United States?
Consent verification isn’t mandatory across all of the United States, but it’s almost impossible to generate or acquire customers without having their consent. Likewise, specific states – California, Florida, Nevada, Oklahoma, Maryland, Michigan, and West Virginia – impose additional consent requirements.
Are there free compliance and validation services?
Using a solution like iClaim won’t cost you much – it’s significantly cheaper than any other analog – and you’ll be sure you are compliant and safe at all times. Moreover, features like generating records, checking lead contacts, and verifying consent records with iClaim are free.
How much is consent verification software?
The actual price of consent verification software depends on the software type – standalone or integrated – and the pricing model. Regarding the pricing model, it might be best to choose the pay-as-you-go software so you don’t overpay. For example, ValidRecord charges $0.05 per claim, $0.04 per confirm, and $0.04 per lead snapshot.
